With a background in strategic communications, sustainability, and development studies, I have experience transforming brands and driving change in complex, global landscapes. My expertise spans health, energy, education, and more. I translate complex analysis into actionable insights.

• Brand positioning & campaigns: I have designed brand repositionings and campaigns for global and national organisations, to drive socially-focused, emotionally-led narratives for both social and commercial objectives.

• Strategic interventions: I have led strategic communications and analysis projects for high-profile clients including UNDP, World Bank, and USAID, designing and implementing co-designed strategies to address critical global issues like gender-based violence, corruption, and sustainable development.

• Marketing & digital strategy: I have designed and executed successful campaigns across digital and traditional platforms to drive measurable behaviour change, engagement, and sales.